Technology & Information Design Major - User Research

Class Project INST 710 - User Experience Research Methods

Conducted a user research with 5 teammates for the University of Maryland - College of Information Studies(iSchool) in creating a defined brand identity and messaging for the new undergraduate major, Technology & Information Design.

Role & Responsibility

Project Manager 

User Designer

User Researcher

Methodologies

Interviews 

In-the-wild study

Personas

Affinity Diagram

Relationship Model

Ideation & Iteration

Graphic Design

Tools

Figma

Miro Board

Adobe Indesign

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Here are our project deliverables

Final Report

Portfolio

Here is a Sneak Peak. We analyzed...

1

6

Interviews

3

90

Reddit Posts

2

33

In-The-Wild UMD Students

and created 2 Affinity Diagrams, 1 Relationship Model, 3 Personas. We generated a brand guideline, sample marketing materials, and website mock-ups based on our findings.

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 June Pham © 2022

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