Technology & Information Design Major - User Research
Class Project INST 710 - User Experience Research Methods
Conducted a user research with 5 teammates for the University of Maryland - College of Information Studies(iSchool) in creating a defined brand identity and messaging for the new undergraduate major, Technology & Information Design.
Role & Responsibility
Ideation & Iteration
Here are our project deliverables
Here is a Sneak Peak. We analyzed...
In-The-Wild UMD Students
and created 2 Affinity Diagrams, 1 Relationship Model, 3 Personas. We generated a brand guideline, sample marketing materials, and website mock-ups based on our findings.